Website project brief
Client: [Company] · Contact: [Name, role] · Date: [Date]
1. The business
- What does your business do, in one sentence?
- Who are your customers, and what do they usually need from you?
- Who are your main competitors?
2. Goals
- Why do you need a new website now?
- What should a visitor do on the site: call, buy, book or enquire?
- How will we know the project worked, six months after launch?
Note: Push for a measurable answer. "Look modern" is a wish. "Double the enquiries from the contact form" is a goal.
3. Pages and features
- Which pages do you need?
- Anything beyond pages: booking, a shop, member logins, more than one language, forms?
- Which tools must the site connect to: CRM, email marketing, payments?
4. Content
- Who writes the text?
- Do you have photos and video, or do we need to source them?
- Is there brand guidance: logo files, colours, fonts?
5. Look and feel
- Three websites you like, and what you like about each
- Anything you definitely don't want?
6. Technical
- Do you own the domain? Who has the login?
- Where is the current site hosted, if there is one?
- Is there an existing site we're replacing, and what must move across: pages, blog posts, search rankings?
Note: Ask for logins at the start. Waiting for domain access is the most common reason a launch slips.
7. Timeline and budget
- Is there a fixed launch date, and what's driving it?
- What budget range have you set aside?
Note: If the client won't share a budget, offer a range: "Projects like this usually land between X and Y. Where do you sit?"
8. People
- Who gives feedback, and who has the final say?
- Who will update the site after launch?