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Fazla Rabbi

Portrait of Fazla Rabbi, lit from behind in warm orange light

I started out building websites. Now I lead the teams that build them.

Founder of Ortha Studio

Story

In 2015 I was running social pages for small businesses on Fiverr. Then came SEO, then code, and more than fifty websites shipped as a freelancer. At a Dubai agency, I went from writing the code to leading the people who write it. Now I'm building Ortha Studio, my own.

Every site starts as noise.

Craft gives it a face.

Leading is keeping it all in orbit.

Path

Fazla Rabbi in a pinstripe shirt, warm backlight
Maker.

2015

  1. 2015

    Social media managerFiverr

    Ran social channels for small businesses.

  2. 2016

    SEO specialistSEOClerks

    Search and on-page SEO for clients around the world.

  3. 2017

    Web developer and UX designerUpwork

    Designed and built more than 50 websites, with a five-star rating throughout.

  4. 2019

    Project managerUpwork

    Started running client projects end to end.

  5. 2020

    Web developerUPPEARANCE

    Built and shipped client websites for the agency.

  1. 2022

    Project managerUPPEARANCE

    Brought in agile delivery and cut project timelines by 15%. SEO work lifted a key client's organic traffic by 40%.

  2. 2023

    Executive managerUPPEARANCE

    Led the design and development team across parallel projects. Delivery efficiency up 20%.

  3. Now

    FounderOrtha Studio

    Websites, web apps and WordPress for founders, with SEO built in from day one.

Work.

Project manager on every one, hands-on with the team that built it.

In collaboration with UPPEARANCE.

And on my own time, software.

Now.

Studio

Ortha Studio

Websites, web apps and WordPress for founders and growing businesses, with SEO built in from the first page.

Visit ortha.studio
On camera, soon

I'm starting a video series on building websites and running the teams that make them.

Files from each episode go in Resources.

Sea of clouds over the hills of Sajek Valley, Bangladesh, at sunrise
Off the clock

Somewhere new on a trip, or deep in a bug nobody asked me to fix.

Resources.

Free kits, templates and notes from the videos. Take what helps.

All resources
No. 01Kit

The Creative Freelancer Kit

Proposals, briefs and invoices I used while freelancing on Upwork.

Coming soon
No. 02Template

Resume Kit for Developers

A resume and LinkedIn layout that gets read by people who hire.

Coming soon
No. 03Video notes

Notes from the videos

Files and links from each episode, posted when it goes live.

Coming soon