LinkedIn profile layout
Headline
Formula: [Role] building [what you build] for [who] · [proof or niche]
Example: [Front-end developer building fast WordPress and Next.js sites for Gulf brands · 40+ launches]
Note: The headline is what people see in search results and next to your comments. Put the words someone would search for first.
About
Paragraph 1, what you do: [One or two sentences in plain language.]
Paragraph 2, proof: [Two or three results with numbers, or clients people will recognise.]
Paragraph 3, how you work: [What working with you is like: tools, process, time zone.]
Paragraph 4, next step: [What you're open to, and how to reach you: email or a booking link.]
Featured
- Your portfolio site
- One case study or live project
- A post or video where you explain your work
Experience
Use the same result-first bullets as your resume. Link each role to the right company page so its logo shows, and add a link or screenshot of the work where you can.
Skills
- Pin your top three skills: the ones in your headline
- Ask two colleagues to endorse each of them
Profile basics
- Photo: your face fills most of the frame, plain background
- Banner: your name and role, or a screenshot of your best work
- Custom URL: linkedin.com/in/[firstname-lastname]
- Contact info: email and portfolio link
- Open to work: set it to recruiters only if you're currently employed