Project proposal: [Project name]
Prepared for [Client name], [Company] · Prepared by [Your name] · [Date] · Valid until [Date + 14 days]
1. Summary
[One or two sentences, in the client's words: what they want and why now.] I'll deliver [what you will deliver] by [date], for [price].
Note: Write this part last. If the client reads only this paragraph, they should know what, when and how much.
2. What I understood
- Goal: [The business result, e.g. more enquiries from the website]
- Audience: [Who the site is for]
- Must-haves: [Pages or features the client named]
- Constraints: [Deadline, budget, existing systems]
Note: Repeat their words back. It shows you listened, and it catches misunderstandings before they cost money.
3. Scope
Included:
- [Page or feature]: [one line on what it does]
- [Page or feature]: [one line on what it does]
- [Page or feature]: [one line on what it does]
Not included, available as add-ons:
- [Copywriting]
- [Ongoing maintenance]
- [Paid stock photography]
Note: The not-included list prevents most scope arguments. Be specific.
4. Timeline
| Phase | What happens | Duration |
|---|---|---|
| Discovery | Kickoff call, sitemap, content plan | [3 days] |
| Design | Homepage first, then inner pages, two rounds of feedback | [1–2 weeks] |
| Build | Development, content entry, checks on phones and desktops | [2 weeks] |
| Launch | Testing, go-live, handover call | [3 days] |
The timeline assumes feedback within [2 working days] at each stage.
5. Investment
| Item | Price |
|---|---|
| [Phase or deliverable] | [$0,000] |
| [Phase or deliverable] | [$0,000] |
| Total | [$0,000] |
Payment: [50%] to start, [50%] at launch. Prices are in [USD].
Note: Price the outcome, not your hours. Two or three options (basic, recommended, complete) are easier to choose from than one take-it-or-leave-it number.
6. What I need from you
- One person who gives feedback and makes the final call
- Logins for the domain, hosting and any tools the site connects to
- Text and images by [date], or copywriting added to the scope
7. Why me
[Two or three sentences. One relevant past project with a concrete result beats a list of skills.]
8. Next step
Reply to approve and I'll send the agreement and the first invoice. We can start on [date].
[Your name] · [Email] · [Booking link]
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